Please note that due to the heavy fluctuations in the gold market, sometimes we may not be able to honour the prices listed on the website.
Please note that due to the heavy fluctuations in the gold market, sometimes we may not be able to honour the prices listed on the website.
Gold set a record in January 2026, then fell more than 20% by mid-year, and has climbed again through August. If you are holding jewellery, coins or bullion and asking Should I sell gold now, that swing is exactly what makes the decision feel impossible.
Here is the uncomfortable part. Nobody knows where the price goes next. Major banks with full-time research teams currently disagree by more than 30% on where gold finishes this year. If they cannot call it, no gold buyer can either.
So rather than tell you whether to sell gold or hold, this guide shows you where the price sits in Australian dollars, what is moving it, what waiting costs, and how to judge whether now suits your situation.
Four forces do most of the work.
These rarely move together, and they often pull against each other. That is why deciding whether to sell gold or hold is harder than it looks.
Most articles on this topic quietly pick a side. We would rather show you the actual numbers. Here is what major institutions forecast for gold by the end of 2026, in US dollars per ounce.
| Institution | End-2026 forecast (USD/oz) | Recent move |
|---|---|---|
| Goldman Sachs | $4,900, or $4,400 if the Fed hikes | Lowered |
| Bank of America | $4,800 for Q4 | Lowered |
| HSBC | $4,560 | Lowered |
| TD Securities | $4,831 annual average | Raised |
| Morgan Stanley | $5,700 bull case | Raised |
| ANZ | $5,800 for Q2 | Raised |
| UBS | $5,900 prior late-2026 target | Raised |
The gap between lowest and highest is more than US$1,400 an ounce, from teams whose entire job is analysing this market. Sources: Scottsdale Bullion & Coin and GoldRepublic.
So, is now a good time to sell gold? The professionals are split, and anyone offering you certainty is selling something. That is why we will not make the call for you. We will tell you what your gold is worth today.
“People come in wanting me to tell them where the price is heading. I have been buying gold in Melbourne since 1999 and I still cannot tell you that. What I can tell you is what your gold is worth today, and I will show you the screen while we test it. Decide from there, not from a prediction.”
Use the Sharma Bullion gold price calculator for live rates before deciding whether to sell gold or hold.
The question is not only should I sell gold now, but what holding on actually costs. Waiting is not free, and this rarely gets a mention.
Every dealer buys below the market rate and sells above it. That gap is the spread, and it means the price has to move a meaningful distance before waiting leaves you better off.
You can see it in published figures. The Perth Mint currently lists a one kilogram Australian origin gold bar at $213,022 to sell and $203,500 to buy back, a difference of about 4.5% (Perth Mint live prices). On jewellery, the gap widens because scrap must be refined first.
There is a quieter cost too. Gold sitting in a drawer is doing nothing. If those pieces would clear a debt or cover a bill, the price you might get in six months is not the only number that matters.
Leverage free XRF testing and a same-day offer. No obligation, no pressure to sell.
Strip away the market talk, and the decision usually comes down to your circumstances rather than the chart.
Selling Now Tends to Suit You If
Waiting Tends to Suit You If
Only one of those points is about the market. Asking whether it is now a good time to sell gold is really a question about your circumstances. The best time to sell gold in Australia is usually whenever it genuinely suits you.
Inherited jewellery brings two extra considerations. First, tax. The ATO treats jewellery as a collectable, and collectables acquired for $500 or less are generally exempt from capital gains tax. Above that, a gain may be taxable, though holding beyond twelve months can qualify for a discount (ATO guidance). Check your position with a registered tax adviser.
The second matters more. Some inherited pieces are worth considerably more as jewellery than as gold. Designer work, genuine antiques and certain collectable coins carry value well beyond their metal content. Have those assessed before anyone weighs them as scrap. We say this at the counter regularly, even though it costs us the sale.
Should I sell gold now, or wait? We will not pretend to know where the price is going, because nobody does.
What we will do is test your gold in front of you, weigh it on trade-approved scales, and show you the calculation.
Our rates are published and updated throughout the day, so you can check them before leaving home and compare us against anyone else in Melbourne. We would genuinely rather you did.
Sharma Bullion has been operating as a Gold Dealer, buying and selling gold in Melbourne since 2014, and what we buy goes to Aussiemint, backed by a NATA-certified laboratory. Your gold stops with us rather than being sold on, which is why our rates are what they are. Find us on Level 9 at 125 Swanston Street, opposite Melbourne Town Hall.
Gold Buyers Sharma provides certified gold products, transparent pricing, and trusted guidance for investors and travellers across Melbourne, Australia.